Flipkart All Set for the Big Billion Sale but Only on Their App

Flipkart’s Big Billion Sale is going to be an App Only event.

Flipkart’s second Big Billion Sale will begin on October 13. (Photo: Reuters)

Indian e-commerce platform Flipkart tested the waters with an ‘app only’ platform with their subsidiary company Myntra. It was a mixed bag of hits and misses.

And now to push consumers to buy products on their app, Flipkart, announced the second edition of Big Billion Sale, to be held between the 13th and 17th October, 2015, exclusively on their App.

The Big Billion Sale will have offers and discounts across 70 plus product categories for customers to shop from.

With over 75% of traffic coming via mobile, we expect this app only sale to be the biggest shopping event of the year. Bigger and better than last year, we have worked towards ensuring a seamless shopping experience for our customers. We have also ramped up our technology and supply chain support to ensure all our 50 million customers have the best ever mobile shopping experience. Infact, to cater to the massive customer demand; we have opened new fulfillment centers across the country to guarantee efficient delivery. We are also happy that Myntra will be participating in ‘Big Billion Days’ to make our customers experience better this year.
– Mukesh Bansal, Head of Commerce Platform, Flipkart & Chairman – Myntra

Celebrating the start of festive season in India, Flipkart has made this announcement. Myntra will also be a part of Big Billion Sale and will be presenting a curated selection from fashion brands.