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The Beijing High Court has ruled in favour of the Cupertino-based company, saying that a Chinese company should not have been allowed to register the “face book” trademark back in 2014.
The Zhongshan Pearl River Drinks Factory in southern Guangdong province that had registered the brand name “face book,” produces food products like potato chips and canned vegetables.
“Under the Chinese law, a multinational with a globally-recognised brand must prove that its trademark is also well known within China,” according to media reports.
Along with other social media platforms like Twitter, Facebook is currently blocked to nearly 700 million internet users in China.
Facebook CEO Mark Zuckerberg has been trying to break the ice with China for years. He met Chinese President Xi Jinping during his visit to the US last year.
The Facebook founder has also met China’s chief censor officer at his home in San Francisco and reportedly had a meeting with the head of the ruling Communist party’s propaganda apparatus.
Last week, Apple lost an appeal in China for its iPhone trademark when a lower court ruled that a Chinese company Xintong Tiandi can use the “iPhone” mark on its leather goods.
(At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)