Facebook Takes Aim at Fake News With New ‘Trending’ Formula

Now, Facebook’s trending list will draw from different publishers, instead of what people are sharing.

In December, Facebook announced a slew of measures to curb the spread of fake news. (Photo: Reuters)

Facebook is updating its "trending" feature, as a part of its effort to root out the kind of fake news stories that critics contend helped Donald Trump become president.

With the changes announced Wednesday, Facebook's trending list – that highlights hot topics on its social networking site – will now consist of topics being covered by several publishers. Earlier, the list focused on subjects that drew the biggest crowds of users sharing or commenting on posts.

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The switch is intended to make Facebook a more credible source of information by steering hordes of its 1.8 billion users toward topics that "reflect real world events being covered by multiple outlets," Will Cathcart, the company's vice president of product management, said in a blog post.

Facebook will also stop customising trending lists to cater to each user's personal interests.

Everyone located in the same region will see the same trending lists, which currently appear in the US, the UK, Canada, Australia and India.

That change could widen the scope of information Facebook's users see, instead of just topics that reinforce what they may have already heard or read elsewhere. The broader perspective might reduce the chances of Facebook's users living in a "filter bubble" – only engaging with people and ideas with which they agree.

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Facebook introduced its trending list in 2014 in response to the popularity of a similar feature on Twitter, the short-messaging service that competes for people’s attention and advertising revenue.

Questions about Facebook's influence on what people are reading intensified last summer after a technology blog relying on an anonymous source reported that human editors routinely suppressed conservative viewpoints on the site.

Facebook fired the small group of journalists overseeing its trending items and replaced them with an algorithm that was supposed to be a more neutral judge about what to put on the list.

But the automated approach began to pick out posts that were getting the most attention, even if the information in them was bogus. Some of the fake news stories targeted Democratic presidential nominee Hilary Clinton, prompting critics to believe the falsehoods help Donald Trump overcome a large deficit in public opinion polls.

(With AP inputs)