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State-run Bharat Sanchar Nigam Ltd (BSNL) on Tuesday termed Reliance Jio’s entry into the market as a “challenge” for all operators, but said it expects to match the intense competition “tariff-by-tariff”.
BSNL Chairman and Managing Director Anupam Shrivastava has said that they will adopt an aggressive stance on tariffs going forward.
The statement comes after BSNL launching a promotional unlimited broadband plan, a day after Reliance Jio made public its 4G plans, that translate into Rs 1/GB for its users. The plan is called the Experience Unlimited Broadband 249 (BB249) which promises to offer speeds up to 2Mbps, with no fair usage policy (FUP) conditions.
BSNL will offer this plan from 9 September onwards and initially there will be no installation charges.
Terming Jio’s entry as a “challenge for all operators”, Shrivastava said competition is good for consumers as it ushers better offerings.
BSNL had also announced a national unlimited 3G mobile data plan for Rs 1,099 and doubled the data usage limit in some existing plans, to counter competition in the market. These offerings do look appealing, but with BSNL it really needs to be seen if they can match their word.
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It is worth pointing out that BSNL has been finding it hard to compete with the likes of Airtel and Vodafone. With the launch of Jio, BSNL will have no option but to take the aggressive route, or else their fortunes will never change for good.
(With PTI inputs.)
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