Crimson iPhone 7, 7 Plus are Here to Show Support for AIDS Charity

The iPhone 7 and 7 Plus RED Special Edition will be available starting at Rs 82,000, from authorised resellers.

Apple is the world’s largest corporate donor to the Global Fund to Fight AIDS. (Photo Courtesy: Apple)

Recognising more than 10 years of partnership with the PRODUCT(RED) charity that fights against HIV/AIDS, Apple on Tuesday announced iPhone 7 and iPhone 7 Plus in a vibrant red aluminium finish.

Apple is the world's largest corporate donor to the Global Fund to Fight AIDS, contributing more than $130 million as part of its partnership with (RED).

Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this beautiful new (PRODUCT)RED iPhone.

Deborah Dugan, (RED)‘s CEO

Also Read: The Apple iPhone 7 Review

The special edition (PRODUCT)RED iPhone will be available to order online worldwide and in stores beginning Friday. iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available in 128GB and 256GB models, starting at Rs 82,000, from Apple authorised resellers.

Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products. The introduction of this special edition iPhone, in a gorgeous red finish, is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.

Tim Cook, Apple CEO

The iPhone 7 is similar to that of iPhone 6S, but with double the storage in the new phones lining up at 32GB, 128GB, and 256GB. It is equipped with 12-megapixel camera, but a wider f/1.8 aperture which helps the phone take better low-light images.

Also Read: Apple Airpods Review: It Offers a Glimpse Into a Wireless Future

iPad to Cost Rs 28,900, iPhone SE to Cost Rs 27,200

Apple also updated its most popular-sized iPad, featuring a brighter 9.7-inch Retina display, and best-in-class performance at an affordable price of Rs 28,900 (32GB with Wi-Fi).

Also Read: Top 10 Apple iPhone Innovations Over 10 Years

iPad features a beautifully bright Retina display with over 3.1 million pixels for stunning pictures and videos. The Apple-designed A9 chip with 64-bit desktop-class architecture delivers fast processing and graphics performance for apps and games.

iPad, that comes with iOS 10, can also be purchased from Friday.

The iPhone SE will have a starting price of Rs 27,200 beginning Friday with a doubled capacity of 32GB and 128GB.