Apple Launches New MacBook Air, iPad Pro & Mac Mini in New York
Apple live event: New iPad Pro, Mac Mini and new MacBook Air launched.
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American tech giant Apple launched three new products at its event in New York - the 2018 editions of the iPad Pro, the new Mac Mini and the MacBook Air.
The event took place at the Brooklyn Academy of Music in New York, playing host to journalists from all over the world.
The new iPad Pro was clearly the star of the show. It comes in 11 inch and 12.9 inch sizes, and prices start at $799 and $999 for them respectively. Apple also showcased new features with the Apple Pencil.
Apple CEO Tim Cook took centre stage and unveiled each of the products, while the team gave everyone a deep dive on their features. Follow the live blog below for the updates as they happened.
The event was live streamed on Apple.com.
And So It Begins!
It’s early morning in New York and Apple CEO Tim Cook is up. Before breakfast, Tim pushes out his first tweet of the day. Talk about priorities.
The Brooklyn Academy of Music is going to be a crowded place in the next few minutes. All set for the gala event?
Tim Cook Takes Stage!
Tim Cook starts with a subtle “Good Morning” & “Thank You”!
So, the event kicks off with the Mac!
And it's a Big Mac!
It starts of with a black-and-white video. Subtle music follows.
Tim says there are 76 percent of people who upgrade to the new Mac. More talk about the new MacOS Mojave and Tim adds that it’s the “best MacOS ever”. What’s your take on this people?
Is this the new MacBook air? Oh, guess we have to wait a while more.
Tim says MacBook Air has become the most loved MacBook ever.
Get ready ladies & gentlemen, there is a new MacBook coming to the market. And, it is going to come with a retina display!
Here’s the new MacBook Air!
More About the New MacBook Air.
Aluminium Bezel is gone! This is exactly what I expected! The pixels have been quadrupled and now it had four times the resolution. It offers 4 million pixels, 48 percent more colour.
Bezel-less (almost), offers 50 percent narrower bezels and comes with a 13.3-inch screen.
Touch ID is coming to the MacBook Air!
Touch sensor within the all -new keyboard. It also offers T2 security which is now highly secure. The build is premium with multiple layers within the sapphire touch panel.
This is the third gen keyboard.
The new MacBook comes with a better and bigger track-pad. Inside it’s powered by a 8th Gen dual core CPU coupled with 16GB RAM DDR4 and offers storage up to 1.5TB SSD.
Also, it’s lighter at 1.2 kilos! It’s 17 percent slimmer than the previous variant! Definitely slimmer and lighter! Less load to carry.
Woah! Fun Fact! Every MacBook Air is made from 100 percent recycled aluminium! Oh cr**. There’s isn’t a 3.5mm headphone jack on the MacBook Air! Not cool Apple! There’s isn’t even a memory card reader here! What is going on here? Only two thunderbolt ports.
So it’s orange, silver and space grey colours for the new MacBook Air!
The price is out! The new MacBook Air is priced at $1,199. It will be available from 7 November and pre-orders are starting today.
The New Mac Mini! Mini is Back
So the Mini is back! It’s been a long time we saw a medium size display on a Mac.
The new Mac Mini comes with a 6-core processor that’s 5 times faster than before.
The New Mac Mini goes up to 64GB of RAM, offers Space grey finish. It comes with the new 8th Generation Processors - Quad core processor, 6- core processor.
It offers storage up to 2TB (SSD). Comes with all flash storage which is 4 times faster.
This is a powerful Apple hardware! I am definitely impressed.
Get this! It comes with multiple port and can also be stacked together to create a SERVER! This is impressive.
The new Mac Mini is too made from 100 percent recycled aluminium!
Guess what? We have a ‘Green Apple in the Big Apple’. I just made that up!
the new Mac Mini has been priced at $799 and will be available starting next week.
Angela Ahrendts, Senior VP, Apple Retail takes Stage
The lady is here to talk about what all good Apple has done over the years! Nothing on hardware yet. This session is more about retail and Apple services.
You’ll have to wait for the new iPad a little more. Apple showing new apps and design labs for developers to create new music, images and also apps.
Tim is back! And, he is saying he’s moving to New York!
It's Time for the New iPad Pro
“We have sold over 400 million iPads”, says Tim.
“We have sold more iPads in the last year than the combined sales of all the notebook sales in the world!” he adds. I am not surprised. Everyone has an iPad these days.
This is the new iPad Pro! It comes with Face ID technology and also a Liquid Retina display.
It comes with an all-new design and Face ID. It also offers thinner bezels. The new Apple Pencil also offers new features.
The new iPad Pro comes with a 11-inch Liquid Retina Display. There is a 12.9-inch variant, which is more compact, 5.9 mm thin. That is 15 percent thinner.
The new iPad is running of the A12x Bionic processor. It offers an 8-core CPU and is a multi-tasking beast.
The iPad is a powerful hardware. Offers split screen with 92 percent faster processing than a portable PC. John Ternus, VP of hardware engineering says that the new iPad offers graphics equal to the Xbox X! Can you believe it?
The new iPad Pro comes with USB-Type C. Finally!
The new Apple Pencil comes with wireless charging and can magnetically connect to the iPad. Both to the front and the back. It also comes with new features and gestures.
The large display offers a better experience for AR. The iPads have been optimised for AR.
Check out what the new iPad Pro is offering. 4-speaker audio is a new addition. The company is also adding new apps for the iPad Pro.
Here comes AutoCAD for iPad which transforms the iPad to offer a PC experience.
Now it’s time for a gaming demo to show you what you can do with the iPad Pro. Here is a developer from 2K games, Greg Thomas.
Time to demo some Adobe apps on the new iPad. Here are the Adobe folks and first to be demoed is Photoshop.
They are editing a photo which is 3GB is size and they are zoom in and out at lighting speed! This is really impressive! This picture has more than 100 layers.
Apple’s new Project Arrow transforms an image in Photoshop into an AR projection! All of this being done on the new iPad.
The new iPad Pro 11-inch starts at $799 while the 12.9-inch variant starts at $999. Both are available starting 7 November.
One More Thing?
Tim is back on stage to recap all that has been announced. Or wait, is there one more thing coming? The Air Pods perhaps?
Woah! Now you can Face Time 32 people at the same time! There are also more features available with the new iOS 12.
And that’s a wrap. If you were expecting “one more thing”, nope, that’s not happening this time.
So to sum up, you’ve got three new gadgets from Apple - the MacBook Air with prices starting at Rs 1,199, the Mac Mini at Rs 799 and the iPad Pro also starting at Rs 799.
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