Now Purchase and Send Digital Gift Cards on Google Pay

The Woohoo gifting platform on Google Pay.

(Photo: Google Pay)

Owing to upcoming holidays, Google Pay on Monday, 7 December, has partnered with Pine Labs-owned end-to-end gifting company Qwikcilver to enable users in India to purchase and send digital gift cards in real time.

Qwikcilver has listed its consumer brand Woohoo on Google Pay’s Spot Platform and users can choose digital cards from over 150 brands. The gift cards can be used across 1,500 cities and on major online portals as well.

The virtual gift card store is accessible by searching for “Woohoo” on the Google Pay app. You can also find it under the Business tab of the payments app. Woohoo is also offering up to Rs 500 cashback for customers purchasing new gift cards through Google Pay.

Once purchased, the digital gift cards can be shared directly through the Woohoo virtual store over an email, SMS message, or both. Users also don't need to sign up on Woohoo separately as the Spot Platform allows the virtual store to sign in users via their Google Pay account.

Users also don't need to sign up on Woohoo separately as the Spot Platform allows the virtual store to sign in users via their Google Pay account.

“While Qwikcilver has enabled Woohoo digital gift card store as a preferred destination for consumers, the presence on Google Pay will enhance consumer experience to use digital gifting with a click of a button,” said Kumar Sudarsan, President - Gift, Prepaid and Stored Value, Pine Labs.