OPPO to Launch New Series, Set to Capture Budget Smartphone Market

Along with the offline market, OPPO is also looking at online platforms.

Your wait for OPPO’s much awaited new range of phones is about to end. This new series was successfully launched in OPPO’s home country China towards the end of 2018. Indian tech enthusiasts will soon be able to lay their hands on this phone.

One feature that has already become the talking point of the new OPPO phones is the in-screen fingerprint sensor. OPPO has one of the most desirable and best specs in the Indian smartphone segment and the new phone is no different. According to sources, the new phone would cost less than Rs 20,000 as the value chain for e-commerce is cheaper than traditional offline space. As a result, the benefit of savings can be passed on to the consumers. This is clearly a win-win situation as they’re getting a great phone at an unbeatable price. With a deep understanding of consumer requirements, OPPO is looking to merge high-end technology with an unbelievable price point. In fact, the company has developed a number of technologies that are aimed at improving user experience. This ranges from improvised cameras to smarter charging solutions. These innovations aim to take smartphone technology to next the level in India as well as across the globe.

E-commerce has played a significant role in the buying trends in the online retail space. With more than 35 percent of all smartphones in India being sold on online platforms, OPPO is also looking at capturing a pie of this market. OPPO has been a pioneer in the offline segment since 5 years and also has substantial online presence across all major online shopping sites.

OPPO has always been a market leader in the offline market. The company is now grabbing a share of the online channel as well by focusing on a multi channel distribution strategy. Fueling demand and huge potential for online sales of mobile phones has led the player to adopt a more aggressive stand when it comes to its distribution strategy.

With more and more demand in the Indian market being generated from smaller towns, the company is seeing a huge potential in the Indian mobile phone market. OPPO reiterates that its main focus remains offline channels, however, post increasing the brand value, it will leverage the online channel.