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The new Audi A4 on the block isn’t just a new generation of an old model-line — it’s an evolution that has adapted itself to suit the lifestyles of a new generation of customers. This is a car that is going to force its rivals to play catch-up.
The most obvious first impression for any physical object originates from its aesthetics — even more so for a car. The A4 used to be rather subtle looking when it first launched in India around the middle of the last decade. Not anymore.
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Jeep is here in India, and we can’t be more excited to try it on the rough and tough roads in the country. Both Cherokee and Wrangler SRT were first showcased at the Auto Expo 2016 this year, and much like every other auto company, Jeep has managed to make its uber-SUVs available in the country this year itself.
But with prices starting from Rs 71.59 lakhs (ex-showroom Delhi), it is hard to see the legendary Jeep becoming a brand worth reckoning in the country. How so?
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