How Mercedes-Benz India Is Driving Ahead of Competition
When it comes to luxury cars, Indians just can’t look beyond Mercedes-Benz.
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The fact that Mercedes-Benz is India’s most preferred luxury car brand is already known, but no time was this more evident than in 2017 when the company created history by recording its highest sales figure ever. The auto major, that swears by excellence, sold a mind-boggling 15,330 units in India last year. Yes, you read that right! It was easily their best year in India. That’s not all. In 2017, the company continued to maintain its leadership position in the Indian luxury car space for the third consecutive year. Looks like, when it comes to luxury, we just can’t seem to think beyond Mercedes-Benz, which is saying a lot.
Dominating India’s automobile market is no mean feat, but Mercedes-Benz continues to do this year on year, thanks to the wide range of excellent products they offer. From luxury sedans and SUVs to AMGs, they’ve got it all. In keeping with this, the company successfully introduced the Long Wheelbase E-Class in 2017 and it was an instant hit with car buyers. Last year was also the second consecutive year that Mercedes-Benz continued its stronghold over the SUV segment. And speaking of performance cars, Mercedes-AMG achieved double-digit growth in 2017. Clearly, if you’re looking for cars that are a combination of luxury, class and excellence, Mercedes-Benz has got you all covered.
The auto major is confident of keeping the winning streak going in 2018 as well and their guiding philosophy for the new year is #BestKeepsLeading. Like every year, this year too they’re all set to delight the Indian consumer and have planned some really big launches. They will be unveiling the Mercedes-Maybach S 650 at Auto Expo 2018. This will mark the India debut of this luxury sedan, that combines the perfection of the S-Class and exclusivity of the Maybach. Can’t wait already!
That brand Mercedes is synonymous with luxury is a given, but they are also committed towards creating a sustainable ecosystem of technologies and services in India. To this end, they will showcase ‘Concept EQ’ at the expo, where EQ stands for Electric Intelligence. They plan to introduce ‘EQ’ brand of battery electric vehicles in the country soon. This means along with being luxurious, your car will now also be environment-friendly. It doesn’t end here. Auto Expo 2018 has another surprise for you. The car maker will be showcasing the versatile and SUV-like all-rounder new E-Class All Terrain, which will be available in the Indian market later in 2018. Quite an impressive line-up there, isn’t it?
Now the company knows that an excellent car needs excellent services too. As a result, they have launched Mobilo, a 24x7 on-road assistance program to support its customers in the event of a mishap, breakdown or accident involving the car. This shows how committed they are towards giving their consumers the best of everything. No wonder, Mercedes-Benz is way ahead of its competitors. It wouldn’t be an exaggeration to say then that just like last year they will continue to dominate India’s luxury car market even in 2018 and be the first choice of dynamic, affluent and young Indians. After all, the #BestKeepsLeading.
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