Mahindra Hires Ferrari Designer Pininfarina for Future Car Models

Italian car design firm Pininfarina has been associated with designing almost every Ferrari model since 1951.

The Pininfarina Sergio designed in memory of the company’s founder Battista Pininfarina. (Photo Courtesy: Facebook/Pininfarina)

After months of speculation and negotiations, Mahindra has announced that it will acquire Italian automotive and industrial design firm Pininfarina, which has been known to design almost every Ferrari model since 1951.

The firm was founded by Battista Pininfarina in 1930. The company has also designed various models for Alfa Romeo, Peugeot, Fiat, General Motors, Lancia, and Maserati.

BMW Pininfarina Gran Lusso Coupe was also designed by the Italian automotive design firm Pininfarina. (Photo Courtesy: Facebook/Pininfarina)

Post the acquisition, Pininfarina will continue to remain an independent company with Paolo Pinninfarina continuing as the Chairman of its board.

Pininfarina will add enormous value to Tech Mahindra’s portfolio of engineering services. But just as important is the fact that the legendary high-end design credentials of Pininfarina will significantly enhance the design capabilities of the entire Mahindra group.

Anand Mahindra, Chairman, Mahindra Group

Mahindra group has been active on the acquisition front. Last year, Mahindra Two Wheelers, a group firm, had acquired Peugeot Motorcycles (PMTC) for 28 million euros.

In 2011, the Mumbai-based firm acquired South Korea’s SsangYong Motor Company (SMC). It holds around 70 per cent stake in SMC, for which it has shelled out USD $463 million.