Ford Slashes EcoSport’s Price After the Launch of Maruti Brezza
Ford slashes EcoSport price by up to Rs 1.12 lakh, two days after Maruti launches the Vitara Brezza.
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Ford India, on Friday, slashed the price of the EcoSport by up to Rs 1.12 lakh, two days after Maruti Suzuki launched its compact SUV Vitara Brezza. The Vitara Brezza starts at Rs 6.99 lakh.
Applicable with immediate effect, the petrol variant of the Ford EcoSport will be available from Rs 6.68 lakh and the diesel trims from Rs 7.28 lakh (ex-showroom, Delhi), Ford India said in a statement.
- Base petrol variant gets a price cut by over Rs 53,000 and is now priced at Rs 6.68 lakh, down from Rs 7.22 lakh.
- The top-end petrol variant’s price has also been slashed by Rs 87,000. It is now available at Rs 9.45 lakh, down from Rs 10.32 lakh.
- The base diesel variant will be cheaper by Rs 1.12 lakh at Rs 7.28 lakh as against the original Rs 8.41 lakh price tag.
- The top-end model of the diesel option will see a price cut of Rs 1.12 lakh and will be available at Rs 9.75 lakh, down from Rs 10.87 lakh.
Ford India Executive Director (Marketing, Sales and Service) Anurag Mehrotra said, “Ford EcoSport has always been recognised for its strong value proposition and this realignment further strengthens that proposition.” He further said, “With enhanced value for money proposition, we are extending its appeal across segments, including Rs 6-8 lakh price band which has been growing at 40 percent since 2013.”
On Tuesday, market leader Maruti Suzuki India had launched its much-awaited compact SUV Vitara Brezza at an introductory price range of Rs 6.99 lakh and Rs 9.68 lakh (ex-showroom, Delhi), kicking off a price war in the compact SUV segment.
In the first two days of launch, MSI has garnered 5,600 bookings.
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