Press Release: DAN’s Vivek Bhargava Heads To North Pole

Vivek Bhargava, CEO, DAN Performance Group

Press Release

DAN’s Vivek Bhargava heads To North Pole To Talk About Climate Change

Bhargava will speak on leveraging Digital to create climate change revolution

Dentsu Aegis Network’s Performance Group CEO, Vivek Bhargava, will walk the sub-zero terrain of the Arctic and do the polar plunge to highlight the effects of climate change, this month.

Bhargava, along with many others from across the globe, will be part of the ClimateForce: Arctic (CFA). Here, CFA will, once again, reunite with The Explorer’s Passage, a pioneer in adventure travel, and renew focus on the strategic hotspot of climate change – the Arctic. The program, starting June 15, will enable the participants to become a vast movement of change leaders from across the globe. The expedition will include about 100 people from over 40 countries.

“Learning new things and gaining new experiences has always driven me. And CFA is a great way to meet like-minded, adventure-seeking people. Having said that, I do believe that climate change is something which everyone needs to be aware of. I am one of the few people in the expedition who has been given an opportunity to give a talk on the role of digital in climate change. I look forward to this opportunity.”

Vivek Bhargava, CEO - Performance Group, Dentsu Aegis Network, talking about the program

He added, “We all want to leave a better world for our children and hence, I did not want to leave this opportunity to do my bit for the planet. Dentsu Aegis Network too aims to lead the advertising industry through its work on climate change.” In its bid for climate change, Dentsu Aegis Network is transitioning towards a low carbon business with a goal to use 100% renewable energy by 2020.

Dentsu Inc. was recently included in the Dow Jones Sustainability Index (DJSI) as one of the most sustainable companies in the world. Dentsu Aegis Network is a wholly owned subsidiary of Dentsu Inc.

About iProspect India:

Founded in 1997, iProspect India is a leading and multi-award winning digital agency under Dentsu Aegis Network, helping clients drive business performance through digital. It offers brands an entire spectrum of result-oriented digital marketing strategies. This includes paid and natural search, performance display, content generation, structured data & feeds, conversion optimization, data & insights, social media management, lead generation & affiliates, videos and mobile services. Enjoying a 100+ client roster across different sectors, its marquee brands include Association of Mutual Funds in India (AMFI), Marico, SBI Mutual Funds, WeWork, ICICI Bank, HDFC Bank, Cleartrip, Pepperfry, Raymond, Lodha, Aegon Life Insurance, Bloomberg Quint and Wildcraft. It is home to over 230 people across four offices in Mumbai, Bengaluru, New Delhi and Chennai, with a global presence in over 50 locations worldwide.

About Dentsu Aegis Network India:

Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen, Fractal Design Studio, SVG Columbus and Merkle Sokrati.

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