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Pics: Day 1 of FDCI's First-Ever Digital Fashion Week

The digital edition of FDCI's Indian Couture Week 2020 is streaming on YouTube and social media.

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Published: 19 Sep 2020, 1:14 PM IST

Day 1 of FDCI's First-Ever Digital Fashion Week

(Photo: Viral Bhayani)

18 September marked the first day of the FDCI Couture Week 2020 - India's first digital fashion week. Amidst the COVID-19 pandemic, the Fashion Design Council of India (FDCI) has decided to go completely virtual this year. Pre-recorded and edited fashion films are bein presented on FDCI's social media and YouTube channels that are open for viewing to all.

On day 1, designs by Suneet Verma and Gaurav Gupta were presented. Gaurav Gupta's designs were lauded for promoting inclusivity. According to FDCI, Suneet Verma's collection had a "mix of traditional motifs with abstract artworks enhanced by the age old crafts of India."

Initially the FDCI had thought they would have to make use of computer-aided models. However, the unlock guidelines, which allow upto 50 people to come together and work with precautions in place, came as a relief. It allowed the FDCI to shoot the show and present it digitally. Designers too enjoyed more freedom as they were given the freedom to choose locations and plan their own fashion film.

Designer: Suneet Verma(Photo: Viral Bhayani)

The collection has mix of traditional motifs with abstract artworks enhanced by the age old crafts of India. Designer: Suneet Verma(Photo: Viral Bhayani)

Gaurav Gupta's collection is inspired by the unseen facets of Indian heritage.(Photo: Viral Bhayani)

Designer: Gaurav Gupta(Photo: Viral Bhayani)

Gaurav Gupta seamlessly integrates Indian heritage with Victorian era aesthetics.(Photo: Viral Bhayani)

Designer: Gaurav Gupta(Photo: Viral Bhayani)

Shimmers, sheer fabrics, 3D floral applique, intricate hand embroideries engineered with pearls and metallic sequins make up Gaurav Gupta's collection/(Photo: Viral Bhayani)

This season Gaurav Gupta introduced new colours with his collection.(Photo: Viral Bhayani)

Also ReadHow a Digital India Couture Week Will Come to Life During COVID-19

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