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Chances are, you woke up to the news of Google’s massive restructuring under holding company Alphabet and Sundar Pichar’s appointment as Google’s new CEO.
Many people who are not clued in to the tech industry were probably wondering why Google founders Larry Page and Sergey Brin made this drastic move.
Under the new structure, Alphabet – to be run jointly by co-founders Larry and Sergey – would be the parent holding company for several companies including Google.
We’ve long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant.
— Larry Page
Alphabet has a catchy domain name – abc.xyz.
1. Google X
Directly overseen by Google’s co-founder Sergey Brin, Google X is the semi-secret facility dedicated to making major technological advancements. Driverless cars, Google Glass and drone delivery are just some of the products and services they are working on that we know about. Google X is also working on:
2. Google Calico
3. Sidewalk
A company focused on smart cities, Sidewalk Labs is described as an “urban innovation company” that will pursue technologies to cut pollution, curb energy use, streamline transportation and reduce the cost of city living.
4. Nest
Google Fiber is a high-speed Internet service currently used in various American cities. The service promises speeds up to an insane 1,000MB per second.
6. Google Ventures and Google Capital
Google Capital invests larger sums in companies that have been around for a while and are already viable businesses. Google Ventures invests smaller amounts in more companies at an earlier stage.
Google has grown from an Internet search engine to a far-reaching conglomerate that employs more than 40,000 people around the world.
Google’s re-structure involves a central unit handling corporate-wide activities such as finance and relatively independent business units focused on specific areas.
Under the new corporate structure, the Google unit will encompass the core search engine – google.com – as well Google Maps and YouTube.
A conversation between Larry Page and then CEO Eric Schmidt in 2004 can perhaps explain Page’s ambitions better.
“How many engineers does Microsoft have?” Page asked.
Page was told Microsoft had about 25,000 engineers.
“We should have a million,” Page said.
— From the book, The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy
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