No, Zomato Did Not Hire a Model To Drive Around With an Empty Bag in Indore

Zomato CEO took to his official X handle to clarify that the company has nothing to do with the video.

Fact-Check | The video is being shared with a false claim on the internet.

(Photo: Altered by The Quint)

A video of a woman riding on a motorbike with a bag of food delivery company Zomato is going viral on the internet.

What are users claiming?: Social media users shared the video with a caption that said, "Indore #Zomato marketing head had this idea. He hired a model to drive around with an empty Zomato bag for one hour in the morning and one hour in the evening. @zomato is on a roll (sic)."

An archive of the post can be found here.

(Source: X (formerly Twitter)/Screenshot)

The video had recorded more than 2 million views on the platform at the time of writing this report. Archives of similar claims can be found here, here, and here.

What is the truth?: The video is being shared on the internet with a false claim.

• Zomato's Chief Executive Officer (CEO) Deepinder Goyal took to his official X handle to clarify that the video has nothing to do with the company.

How did we find out?: We divided the video into several keyframes using a Google Chrome extension, InVID, and performed a reverse image search on them.

• This led us to the same video posted on an Instagram handle named 'pallavichoudhary27'.

• The video was uploaded on 3 October with a caption saying "Public reaction."

• On checking the Instagram handle, we found a clarification in the highlights section where the same woman could be heard saying that "she only created the video for content."

• Choudhary told The Quint that she had NOT partnered with Zomato for the video, and had made it to promote the concept of "woman food delivery agent."

Zomato's CEO clarifies: Goyal took to his official X handle to clarify that the company had nothing to do with the video.

• He added that the company does not endorse helmet-less biking and that they don't have a "Indore Marketing Head."

• Goyal further said, "This seems to be someone just “free-riding” on our brand. Having said that, there’s nothing wrong with women delivering food - we have hundreds of women who deliver food everyday to earn a livelihood for their families, and we are proud of their work ethic."

Conclusion: The video is being shared with a false claim stating that Zomato hired a model to drive around with an empty bag in Indore.

(This article has been updated to include Pallavi Choudhary's response.)

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