‘BFF’ is Not Zuckerberg’s Secret Tool to Save Your Facebook Data

BFF, which means Best Friend Forever, doesn’t play any role in safeguarding data.

Facebook has suspended Cambridge Analytica over policy violation. 

(Photo: The Quint)

Typing BFF in a comment box on Facebook won't safeguard your data, in case you were wondering.

A viral message doing the rounds on Facebook reads,

Mark Zuckerberg, CEO of Facebook, invented the word BFF to make sure your account is safe on Facebook, type BFF in a comment. If it appears green, your account is protected. If it does not appear in green, change your password immediately because it may be hacked by someone.

This post is also floating across the world in different languages. And while certain words like “congratulations” and “xoxo” appear in a new colour when typed in the comments, “BFF” has nothing to do with safeguarding data.

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Facebook CEO Mark Zuckerberg on 21 March admitted that the user data trust had been breached by Cambridge Analytica, a firm accused of unlawfully harvesting people's data from platforms like Facebook to influence elections in different countries.