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BJP president Amit Shah made this pronouncement just two months after the party’s big win in UP Assembly elections. He said this during a speech in tribal-dominated Devaliya village of Chhota Udepur district, an area generally known to favour the Congress — maybe that is why he repeated his statement before party workers with added force.
BJP’s ‘Mission 150’ for Gujarat is not just any routine election target. It is a dream, one that the party high command has been carrying around for a while. This dream went unrealised even during Narendra Modi’s heydays as Chief Minister – 2002 to 2014 – a time when BJP’s popularity was at its peak.
The roots of ‘mission 150’ can be traced back 32 years, to the 1985 election.
The BJP won only 11 seats that year, Janta Party finished second with 14 seats.
The graph makes it clear that the BJP’s best score was 127 seats in 2002 — the year of the Gujarat riots when the saffron wave of Hindutva carried the party to victory. Even during the heydays of Narendra Modi’s popularity as CM, BJP was unable to hit the seemingly near-impossible target of 150.
In fact, the euphoria of the UP win is such that hoardings of PM Narendra Modi and Amit Shah with the slogan “UP mein 300, Gujarat mein 150” (300 in UP, 150 in Gujarat) have already gone up.
In the last 22 years, BJP’s winning score has never gone below 115, but this time it’s a tougher contest. Ever since Modi became Prime Minister in 2014, Gujarat has lost the ‘Modi touch’.
Social media campaigns like “vikas gando theo che” (development has gone crazy) a play on the word ‘vikas’ which means development, have turned BJP’s weapon on itself.
These could be some of the reasons why BJP leaders seem to have generally avoided mentioning ‘mission 150’ in their recent rallies, despite the party president having given the target.
The government’s attempt to appease the business community with the announcement of a new textile policy and lowering of petrol and diesel prices, all during Rahul Gandhi’s campaign in Gujarat, are a clear indication of jitters in the BJP camp.
BJP has one strong plus point, its ability to get voters out of their homes and into pooling booths.
Also, BJP is yet to lay down its trump card, PM Narendra Modi. Party leaders believe that Modi’s rallies will easily steer the election in their favour.
Political analysts with an eye on Gujarat believe the BJP is going through its worst time in the state in 15 years. If the party manages a comfortable victory in this atmosphere, it will be more of a Congress loss than a BJP win.
(This story was originally published on Quint Hindi.)
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Published: 14 Oct 2017,11:21 AM IST