#BreatheFree: Harnessing The Power of Kids For a Cleaner Future

Clearly, children are the future.

13-year-old Archit Shanbag won the contest.

(Photo: Volvo Cars)

India’s air pollution problem is a serious health hazard and if we do not act in time, it’s only going to worsen from here on. While reducing air pollution is certainly the need of the hour, it’s also essential that we come up with solutions that are responsible and sustainable. That’s exactly what Volvo Car’s #BreatheFree initiative is all about.

The objective of #BreatheFree is to find safe and sustainable, technology-backed solutions to make clean air accessible to everyone.

In its first season, the focus was on how to protect children from the harmful effects of air pollution. This time, they have gone a step ahead and made children active participants in the process of finding innovative solutions.

Volvo Cars knows that the intelligence and imagination of children knows no bounds and it’s exactly this creative energy that they harnessed for #BreatheFree.

They invited young minds to come up with solutions for a cleaner future and the response they got was massive.

They received over 200 innovative entries, out of which, one winner was chosen. 13-year-old Archit Shanbag impressed everyone with his innovation called Semi Automatic Industrial Farm (SAIF). In the following video, he passionately explains how his idea works and the associated business model. Watch it right away.

We’re sure you too are inspired to do your bit. Remember, every single step counts!