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Vijay TV's Neeya Naana, hosted by anchor Gobinath, has often come under controversy for the views expressed on the show. This time, however, the topic itself has drawn flak.
Vijay TV has been promoting the show's topic thus: Who is more beautiful? Kerala women? Or Tamil Nadu women?
The promo is rather bewildering. The all women audience of the show has one side dressed in traditional Kerala outfits and the other dressed in Tamil Nadu's attire. From women pretending to cuddle a baby (?!) to arguing about why they were superior to the others, the topic certainly appears to be the most ridiculous chosen in recent times.
It's possible that the topic was triggered because of 'Jimmiki Kammal' fame Sheril and her popularity in Tamil Nadu, which prompted discussions on similar lines on social media. However, should a popular TV show take this objectification one stop ahead and normalise it?
The channel is even running a poll on social media. "Kerala women? Or Tamil women? Sunday afternoon at 3 pm on Neeya Naana." It has garnered thousands of votes.
As counselor and psychotherapist Veena Jagadeesh posted on Facebook:
The show is yet to be aired and it is perhaps premature to go hammer and tongs at it. But can there be a sensible discussion on such a topic? Ever? If yes, we'd be very surprised.
(This article was originally published in The News Minute)
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