Book Launch: How Star India’s Golden Touch Changed Indian Media
Author and media commentator Vandita Kohli-Khandekar tracks Star India’s momentous journey in her latest book.
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Video Editor: Purnendu Pritam
Video Producer: Akanksha Kumar
Cameraperson: Shiv Kumar Maurya
How did one channel come to dominate the imagination of Indians in the 1990s soon after liberalisation? What explains its dominance till date among other free to air channels?
Author and media commentator Vandita Kohli-Khandekar decodes this phenomenon in her latest book ‘The Making of Star India’.
She delves into the momentous journey of Star India channel and how media mogul Rupert Murdoch transformed television viewing in India.
The book was launched on 7 August 2019 followed by a panel discussion with the author. The panelists included Raghav Bahl (Founder, Quintillion Media, Network 18), Parry Ravindranathan (President and Managing Director, International, Bloomberg Media) and Sreekant Khandekar (Co-founder, Afaqs).
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