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Nizara Talukdar is not just another middle-aged woman from rural Assam. Even though she grew up in poverty, times seem to have changed. Now, she is able to earn more money through her innovative ideas, and because of Internet Saathi (Assistant) program being implemented in various parts of Assam.
The Internet Saathis are educated rural women who are provided training and given smartphones and a bicycle to carry out their activities.
Talukdar is a weaver from a village in Assam’s Baksa district under Bodoland Territorial Area Districts (BTAD). She had been following the same old designs that she inherited from her mother and other elders, but failed to draw attention.
Talukdar’s sales have now increased due to her newfound ability to download creative designs from the Internet with the guidance of Internet Saathis.
Now, she sells one chador mekhela (traditional women’s attire) at Rs 1,200 apiece. Her income has gone up by 30% to 40%.
Apart from Talukdar, there are many women in Assam’s rural areas whose lives have been changed with the influence of the Internet. Another woman, Bhairabi Devi, is equally elated to have earned the benefits.
The Internet Saathis began in March 2016. Armed with tablets and smartphones, these women roamed the villages on their bicycles, trying their best to influence others. The Internet Saathi Project is being implementing by Gramya Vikash Mancha (GVM) in Nalbari, Kamrup (rural), Barpeta and Baksa districts of Assam. Google and Tata Trust have jointly initiated the project.
Das, who has already taught the usage of the Internet to more than 12 women in the village also said:
They have been able to attract the young girls of the village. Madhusmita Das, a class X student of Lakhipur village, has painted new designs after being taught by an Internet Saathi. Pranita said about Madhusmita:
Pranjal Chakraborty, vice-president of GVM who is leading the digital literacy project, said that their aim is to train at least 90 percent rural women. She told VillageSquare.in:
So far 160 Internet Sathis have touched the lives of more than 1,00,000 women. Some of the women are also helping their husbands in their respective fields after learning tips from the Internet. Another Internet Saathi, Rumi Sarma, said that women are helping their farmer husbands in different ways.
The rural women and girls have even mastered the art of bridal makeup designs through the Internet with the help of the Internet Saathis.
Chakraborty said that the women have also learnt to use Paytm and other modes of digital transactions.
(This article was originally published in The Village Square)
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