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To the delight of his fans, Ratan Tata, the Chairman Emeritus of Tata Sons, on Wednesday joined Instagram and within the initial few hours, garnered over 85,000 followers.
"I don't know about breaking the internet, but I am so excited to join all of you on Instagram!
"After a long absence from public life, I look forward to exchanging stories and creating something special with such a diverse community!" he posted.
The India Inc bigwig also announced his arrival on the Facebook-owned platform on Twitter.
One Twitter user replied: "Good to see you on @instagram sir, you don't break thing, you make lives!"
"Best Diwali gift for Instagram & its users!" wrote another.
People also loved his picture that featured him wearing a black suit while seated in the board room.
"Nice DP sir," posted one user.
Tata, has been on Twitter since April 2011 and had 7.6 million followers. However, his interactions through Twitter has remained limited to only a few tweets in the last several months.
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