Policy Bodies Praise Government’s Clarification on Condom Ads

PFI had earlier said the ministry’s decision could undo decades of progress on sexual and reproductive health.

I&B Ministry in a new directive banned TV channels from airing condom ads between 6 am and 10 pm

(Photo: The Quint)

Policy advocacy bodies lauded the Information and Broadcasting Ministry's clarification that bar on airing of condom ads was only for those with "sexually explicit content", saying that bans and restrictions were not signs of a mature democracy.

They said that instead of restricting the debate to matters like explicit contents, it should be widened to larger issues like protection and knowledge of HIV-AIDS.

Poonam Muttreja, Executive Director of Population Foundation of India (PFI), said the organisation would like to congratulate the ministry for taking into consideration the larger interest of the people and for its swift action.

This move will no doubt be a significant contribution to advance the reproductive goals of the country. In line with PFI’s recommendation, the ministry has rightly decided to grade advertisements according to the content and slot their telecast accordingly.

Poonam Muttreja, Executive Director, PFI

In an advisory to all television channels on 11 December, the Information and Broadcasting Ministry had asked them to restrict airing of condom advertisements to slots between 10 pm and 6 am as these "could be indecent/inappropriate for viewing by children".

In an official memorandum, the ministry had later said, "It is clarified that the said advisory only pertains to sexually explicit content being used to market certain condom brands which titillate the audience from a PR perspective."

Advertisements that do not sexually objectify women and are aimed at informing citizens regarding devices/products/ medical interventions to ensure safe sex are not covered under the said advisory.

Information and Broadcasting Ministry memorandum

"Now is also an important moment to consider the necessity for our governing bodies to take measured and calibrated decisions," said Muttreja.

Bans and restrictions are not signs of a mature democracy, instead, it could cost us and the generations to come dearly.

Poonam Muttreja

PFI had earlier said the ministry's decision was poised to undo decades of progress on sexual and reproductive health.

It had suggested that like in the film industry, advertisements can be graded by content, and accordingly slotted for telecast instead of removing all advertisements.

On the other hand, V Sam Prasad, Country Programme Director, AIDS Healthcare Foundation said they welcomed the ministry's decision.

We laud the clarification of the ministry. Instead of restricting the debate on what is raunchy or explicit, the debate should concentrate on protection, knowledge of HIV-AIDS and beyond.

V Sam Prasad, Country Programme Director, AIDS Healthcare Foundation

"It also welcoming to note that the judicial activism exercised in this issue propelled the revoke of the ban," Prasad added.