Nandita Das’s NGO Asks Deepika Padukone to Embrace her Dark Skin

The campaign’s Facebook page has claimed that the actress turned her skin tone light to match the industry demand.

Actress Deepika Padukone at Blenders Pride Fashion Tour 2015 in Gurgaon, on 17 October 2015. (Photo: IANS)

Dark is Beautiful, a campaign for which critically acclaimed actress Nandita Das is a national spokesperson, has asked Deepika Padukone to embrace her skin colour.

In a Facebook post, the campaign questioned the industry-need for fair skin through two different skin tones used on the actress’ picture.

We could not help but notice this glaring change over the years in Deepika Padukone’s skin tone. While we applaud Deepika Padukone for lending her support to ‘More than sad’ a mental health awareness initiative, we would love her to be ‘comfortable in her own skin!

<a href="https://www.facebook.com/darkisbeautiful/photos/a.168188423293268.30246.166031533508957/884037885041648/?type=3&amp;theater">Facebook Post by Dark is Beautiful</a>

Deepika Padukone, recently started a foundation The Live Love Laugh Foundation, started a campaign called You Are Not Alone to help high school students and teachers to deal with stress, anxiety and depression.

The Dark is Beautiful campaign pointed this out while saying;

At a recent DISB college campaign, a well-renowned film actor/director said “ It’s the viewers who want fair skinned women on the silver screen. We are just giving them what they want.”

Padukone, along with being a successful Bollywood actress, is also brand ambassador of various products including fairness cream Neutrogena.

Also read:
I Would Keep Crying: Deepika, on her Battle With Depression
Maharashtra CM Wants Deepika Padukone to Engage With Farmers
Here’s Why We Totally Respect Deepika Padukone & Amitabh Bachchan!

Critically acclaimed actress Nandita Das, who is known to be vocal about the issue, lent her support after the campaign was launched in 2009.

The campaign post points out her interview in the Times of India, where Das says:

Most of the actors who were darker have progressively become lighter and lighter with every film.

The campaign, which speaks against industrial demand and products supporting fairness, was started by an NGO named Women of Worth run by Chennai-based Kavitha Emmanuel.