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In 2010, Nivedita Ramanan was having what many would consider the best day of her life, she was getting married. Outside the kalyana mandapam in Chennai, a huge posse of media had assembled with cameras and mikes, desperately waiting for one person to come out and address them. The media had not assembled for her or for the groom, or for any other film star or politician attending the wedding. They were there for a sound-byte from Nivedita’s father, Tamil Nadu’s star weatherman SR Ramanan, to ask him for the latest weather forecast.
Journalists in Chennai wanted him to give his forecast on camera, so he ceded to their demand and invited them to the wedding venue. He even asked them to step in for a meal!
When the skies open up and pour in Chennai, SR Ramanan, Director of Regional Meteorological Centre in Chennai, is the man of the moment. He is too familiar a figure for those in Tamil Nadu, thanks to the widespread media coverage that he gets. But those who have not lived in Chennai will be stumped at the popularity, fame and adulation he gained from the people in the state – especially school kids. It is when Ramanan uncle sounds an alarm, warning of inclement weather, that their schools are declared shut, and they jump with joy when a news anchor cuts to his press conference.
The man is so famous that one of the most popular film comedians of Tamil Nadu cracked a joke about him in one of his films, eliciting a rousing response from audiences. His job is of a weather forecaster, but he has given special hour-long interviews to popular television anchors. He appears on prime time discussions and is a TV celebrity. And the gods have made him perfect for TV. He narrates the forecast using poetic words, making sure that the exact nature of his forecast is not lost in semantics.
His popularity and fame are not new found though, he has been popular for several years. Every monsoon, Ramanan uncle is a TV favourite. But during this year’s rains, there was yet another phenomenon which propelled him to the next level of celebrityhood on social media. This season, SR Ramanan was the most ‘memed’ person on Tamil cyberspace.
Ramanan himself, however, does not make much of his celeb status, in fact he does not appreciate it.
Has he seen the memes about him?
“I am not on Facebook or WhatsApp or anything else. We have had to make non-stop forecasts, so I do not have the time for this,” he says.
But is he happy about all the jokes he is part of?
“What can I say? Let people do what they want to,” he says laughing it off.
It is not easy to handle the pressure. Weather forecasting is tricky business, and if it goes wrong – which it can indeed – then people are quick to blame the Met department. Moreover, there is media pressure to contend with. He gets calls nonstop, even late at night, asking for the forecast. Yet, he answers them patiently.
The past month has been really hectic for the Met department. He has had to multi-task between forecasts, media interviews and government briefings.
SR Ramanan is now nearing 60 years of age and is set to retire in March 2016. After that, the state of Tamil Nadu will have to weather the withdrawal symptoms arising from the terrible break-up of an enduring love affair.
How is he going to handle it? His answer is as poetic as his forecasts, and reminds us why we simply love him, “Fame is but a slow decay, and this too shall pass away.”
(Ramanathan S works with The News Minute.)
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