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“India is a digital paradox”, The Quint's Editor-in-Chief Raghav Bahl writes, in his piece for Tech Crunch, noting how unlike the media's decline in the west, Indian newspapers have grown by two-thirds in the past six years and it is predicted to stay between 12 to 14 percent for the next few years.
Despite being only a developing country, India is the seventh largest economy in the world and the fourth largest IT and tech hub. Unlike the pop culture references of a poor India, there are in fact ‘two Indias’, with stark differences from each other.
Quoting Freddie Dawson, Bahl writes that the ever-expanding middle class population, which interestingly falls under the category of the 'second India', is the driving force behind the Indian newspaper industry.
Although the technologically advanced Indian population consume their news through apps and digital sites on phones or computers, the population which is lagging behind largely depends on traditional print media to access news.
According to Bahl, India currently consists of three types of news publications:
India media houses have had the luxury to follow the course of a technological advancement, which Bahl predicts, will continue for another decade, until the middle class habitualises itself with smartphones and digital technology.
As of now, India has the world's third largest smartphone market. In 2016, India was expected to have sold 139 million smartphones, with Android devices costing less than $150.
"Rather than viewing this as a threat", Bahl writes, "Indian media companies have the luxury of viewing the slow move toward digital as a potential goldmine for which they have time to prepare."
(Read the full story in Tech Crunch)
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