In Pictures: Luxury Carmaker Maserati Drives Into India, Again

Italian sports and luxury carmaker Maserati has formally announced its re-entry in to India.

The 2014 Maserati Ghibli is presented at the Los Angeles Auto Show. (Photo: Reuters)

Italian luxury sports carmaker Maserati today announced its re-entry into the Indian market with plans to launch models priced up to Rs 2.2 crore with three new dealerships in the country.

The company also has plans to launch a sports utility vehicle globally next year, including India.

Maserati had entered the country in 2011, but later stopped selling cars in the market owing to trouble with its dealer partner. Now, it plans to open three new outlets by September-end this year.

A model poses next to a Maserati GranTurismo MC Stradale during the second press day ahead of the 85th International Motor Show in Geneva. (Photo: Reuters)

Our re-entry into the Indian market is a commitment to our customers as there is a definite demand for exclusive luxury products, including cars, in the market.
– Bojan Jankulovski, Maserati Head of Operations for India

By entering India and other new markets around the world, the company is able to grow by expansion, he added.

The company plans to sell four models – Quattroporte, Ghibli, Gran Turismo and GranCabrio, all priced between Rs 1.14 crore to Rs 2.2 crore.

The 2014 Maserati Quattroporte is displayed at the North American International Auto Show in Detroit. (Photo: Reuters)

Maserati, which has been part of the Fiat Group since 2005, will now operate out of Fiat Chrysler Automobiles India.

As part of its India plans, the Italian firm is looking to open three dealerships in New Delhi, Mumbai and Bangalore for which it has appointed AMP Supercars, Bagga Luxury Motorcars and Jubilant Autoworks, respectively.

Dedicated Maserati service facilities, which are fully in line with Maserati global standards, are also planned for all locations. We have plans to expand in other parts of the country as well. Further down the line, we aim to set up dealerships in Kolkata, Hyderabad, Ahmedabad and Chennai.
– Bojan Jankulovski, Maserati Head of Operations for India

Hostesses pose next to the new Maserati GranCabrio MC car displayed on media day at the Paris Mondial de l’Automobile. (Photo: Reuters)

In its last stint in India, Maserati sold around 10 units in the country.

The cars will be manufactured in Italy and shipped to India as completely built units (CBU).