#MeToo Campaign a Fad to Gain Publicity: IFFI Jury Head

Head of the IFFI 2018 calls the Me Too movement a publicity stunt.

MP Rajyavardhan Singh Rathore and actor Akshay Kumar at the opening ceremony of IFFI 2018.

(Photo: Yogen Shah)

The #MeToo campaign is a fad, aimed at attracting publicity and getting mileage and will recede with time, Vinod Ganatra, who heads the seven-member non-feature film jury at the 49th International Film Festival of India (IFFI), said on Wednesday.

Speaking to reporters on the sidelines of the ongoing festival, Ganatra said the #MeToo campaign got attention because of people who are keen on fanning the phenomenon.

"It is a fad which has come with time. It is a chance to get publicity and mileage. It will not last. What is authentic will last. What is not authentic will disappear. There are people who encourage it," Ganatra said.