Ramdev’s Patanjali Goes Online, Now On Amazon, Flipkart, Paytm
The indigenous FMCG giant has cracked deals with e-commerce websites like Amazon, Flipkart, Paytm and others.
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Baba Ramdev-led Patanjali Ayurved Ltd will sell its products on eight leading e-commerce platforms including Flipkart, Amazon, Paytm Mall and Big Basket.
We have created an ecosystem which can settle at least 10 lakh orders everyday, said Ramdev at a press conference in Delhi. 15 percent of the company's sales will come from online platforms in the future, Baba Ramdev added, without specifying the time frame.
Patanjali has set itself the target of becoming the number one fast-moving consumer goods (FMCG) company in India and 14 other countries in the next 10 years, Baba Ramdev said.
The partnership with eight e-commerce firms will be in addition to its own portal patanjaliayurved.net, which has been in the trial phase since December.
Some of Patanjali’s products are already available on several online platforms through various other sellers.
The company has products in over 50 categories, with oralcare and haircare products being the top contributors. The ayurveda company clocked revenues of Rs 10,561 crore in the year to March 2017, with toothpaste’s share at Rs 940 crore and Keshkanti shampoo accounting for Rs 825 crore.
No Listing Plans
The Haridwar-based company has no plans to go public, Baba Ramdev added.
(The story was originally published on BloombergQuint and has been republished with permission.)
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