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Amid controversy stoked by their 'Jashn-E-Riwaaz' advertisement, and the deletion of their tweet featuring the same, FabIndia has clarified that "Our Diwali collection 'Jhilmil si Diwali' is yet to be launched."
The brand's spokesperson was quoted by ANI as saying:
THE BACKLASH
The backlash was driven by Bharatiya Janata Party (BJP) Yuva Morcha President Tejasvi Surya's tweet, who criticised the Fabindia ad for the "abrahamisation of Hindu festivals" and added that the apparel brand, “must face economic costs for such deliberate misadventures.”
He added, “Deepavali is not Jashn-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out.”
Faced with calls for boycott, apart from withdrawing its ad, Fabindia issued a clarification saying that 'Jashn-E-Riwaaz' was not its Diwali clothing collection; the 'Jhil Mil se Diwali' collection has yet to be launched, NDTV reported.
Surya has riled up controversies before like the BBMP bed scam controversy during the second COVID wave and has often made ‘objectionable comments’.
BUT SOME CAME OUT IN FAVOUR OF FABINDIA
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