MS Dhoni Steps Down as Realty Giant Amrapali’s Brand Ambassador

Unhappy customers had launched a social media campaign asking him to dissociate himself from the builder.

File photo of Indian skipper Mahendra Singh Dhoni. (Photo: IANS)

Indian cricket team captain MS Dhoni has resigned as the brand ambassador of realty firm Amrapali.

The decision comes just days after unhappy customers of a housing project in Noida launched a social media campaign asking the cricketer to dissociate himself from the builder.

Dhoni is no longer our brand ambassador... I do not want his image to be affected because of being attached to Amrapali. This decision was taken mutually by Dhoni and us. 

<b>Anil Sharma, Amrapali Chairman and Managing Director</b>

Dhoni has been the brand ambassador of the company for the last 6-7 years.

The complaints from the residents of Amrapali’s Sapphire project in Noida had gone viral on Twitter over the past few days. They tagged Dhoni in their tweets asking the cricketer to dissociate himself from the builder or force the company to ensure completion of pending work.

Earlier this week, Dhoni had said that he will take up the matter with the builder and that it must deliver on its promises.

Sharma assured residents that the company would complete pending work in the project in next three months.

“We have set up a committee to look all the complaints of the residents,” he added.

Dhoni’s wife Sakshi Dhoni also has 25 percent stake in Amrapali’s realty projects. At the moment, her position within the group is unknown.