Twitter Marks National Handloom Day, ‘Sui Dhaaga’ Logo Revealed

Here’s why #NationalHandloomDay is trending on Twitter.

Varun Dhawan and Anushka Sharma revealed the logo of their upcoming movie, Sui Dhaaga on National Handloom Day 2018.

(Photo Courtesy: YouTube Screenshot/YRF)

The fourth National Handloom Day was observed on 7 August 2018, to honour Indian handloom weavers and celebrate the rich cultural legacy of handlooms in the country.

The central government had declared 7th August as National Handloom Day in 2015. Prime Minister Narendra Modi had inaugrated the first National Handloom Day in Chennai.

7th August was chosen because of its significance to India’s freedom struggle movement. On 7 August 1905, the Swadeshi movement was launched in the Calcutta Town Hall. The movement sought the revival of domestic entrepreneurship.

“Let us take pride in our handloom heritage,” said Smriti Irani

Minister of Textiles, Smriti Irani tweeted in support of the weavers invested in the Indian handloom industry.

“I thank our weavers who continue to preserve India’s handloom legacy. We are blessed to have wide range of weaving traditions that define our culture & diversity. Let us take pride in our Handloom heritage and make efforts towards promoting the same,” Irani wrote in her tweet.

Sui Dhaaga Team Reaches Out to Local Artisans

This National Handloom Day also marked the beginning of the promotional campaign of the upcoming Bollywood film Sui Dhaaga - Made In India. The film celebrates entrepreneurship and the empowering impact of self-reliance.

The team of Sui Dhaaga reached out to local artisans and craftsmen from across the country to create the logo of the film in their unique stitching styles.

Varun Dhawan will play a tailor and Anushka Sharma will play an embroiderer in the movie. Both have been promoting the movie on Twitter.

Also Read: ‘Sui Dhaaga’ campaign to roll on National Handloom Day

Twitterati Honour Weavers on National Handloom Day

Twitterati also celebrated the day with the hashtag #NationalHandloomDay and tweeted in favour of using and preserving traditional handicrafts.

The handloom industry is one of the largest cottage industries in India. It provides direct and indirect employment to thousands of people across regions.

Also Read: How Weavers of Kanjeevaram Sarees Keep Tradition Alive