Here’s How The Sun’s Cleavage Week Turned Disastrous

The Sun ran a cleavage competition and got thoroughly trolled by Twitter users.

It’s Cleavage Week at The Sun (Photo Courtesy: Twitter/ The Sun)

United Kingdom’s daily tabloid The Sun surprised it’s readers by launching their Cleavage Week campaign. The hunt for the “Bust of Britain” started when The Sun asked it’s readers to share their breast cleavage snaps for a chance to win £1000.

Although they specified what kinds of pictures they wanted entered into the competition, they left just a tiny bit of a loophole. They did not mention who was allowed to enter.

This little oversight on The Sun’s part prompted its readers send in some hilarious responses.

Slamming this misogynist campaign, some of its male readers took it upon themselves to make light of it in the funniest way possible.

Here’s how The Sun’s Cleavage week turned disastrous.

Although the campaign was successful, with a number of female participants sending in pictures of their cleavage, social media revealed what many actually thought of the gimmick.