Hard-Hitting Ad Reimagines Nursery Rhymes in a World Affected by Climate Change

Climate change is an undeniable truth in today's world and this ad is a grim reminder of that.

Jack and Jill to Twinkle Twinkle: nursery rhymes reimagined. 

(Photo Courtesy: Twitter/ Altered by The Quint)

Climate change is an undeniable truth in today's world. The frequent heatwaves, untimely rain, and droughts are just a few reminders that depict the severity of the impending climate disaster.

To illustrate this issue further, Tata Tea has come up with a compelling advertisement that reimagines childhood nursery rhymes to resonate with a world affected by climate change.

The video opens with a primary school's poetry day event, with parents awaiting the performances of their children. One by one, students come up to the stage and recite their poems. Each poem is a grim but powerful warning that we must act right away to protect our environment before it is too late. 

The thought-provoking advertisement has been appreciated by social media users, who said that it's "a climate change lesson for all of us to learn."

Check out the comments:

While Tata's efforts are being praised, some users did point out that the people in the video were drinking tea in a disposable cups that aren't completely biodegradable as they are coated with plastic. Thus users urged the company to be more considerate and genuine in their approach.