Amazon Prime Video & MAMI Launch Maitri: Female First Collective

This initiative will foster meaningful conversations and collaboration between women in the entertainment industry.

Maitri: Female First Collective For Women In Entertainment

Courtesy - Amazon Prime Video

Amazon Prime Video, has partnered with Mumbai Academy of Moving Image (MAMI) to launch Maitri: Female First Collective. This initiative will bring women together to nurture conversations and collaborations, and serve as a safe space for women to share their aspirations, learn from each other’s experiences and work towards unblocking challenges within the industry. The collective is an endeavour to help build a community for women from media and entertainment where they can come together every quarter to discuss their challenges and successes, and offer their perspective and advice on how to bring about a positive shift.

The first episode of the quarterly session features an illustrious list of 16 women across the entertainment industry. These include Amrita Pandey, CEO, Junglee Pictures & Times Studios Originals, Ayesha DeVitre Dhillon, Screenwriter & Hairstylist, Bhavani Iyer, Screenwriter & Author, Gayathri, Filmmaker, Jeeva, Filmmaker, Juhi Chaturvedi, Screenwriter, Kunjila Mascillamani, Filmmaker, Mini Mathur, Actor & TV Host, Nupur Asthana, Filmmaker, Richa Chadha, Actor & Producer, Rintu Thomas, Filmmaker, Shweta Tripathi Sharma, Actor & Producer, Sumukhi Suresh, Comedian, Actor, Writer, Creator, Founder & CE-HOE, Motormouth, Tahira Kashyap Khurrana, Filmmaker & Author, Aparna Purohit, head of India Originals, Amazon Prime Video, and Smriti Kiran, Artistic Director of MAMI who curated the room and moderated the discussion.

Watch the highlights of the episode here:

Highlights from subsequent sessions will also be available on Amazon Prime Video India’s YouTube channel, MAMI’s YouTube channel and their respective social media platforms.

Speaking about the project Aparna Purohit, head of India Originals, Amazon Prime Video said, "At Amazon, we believe that diversity, equity and inclusion, is not just needed, it is essential, and we are constantly trying to go beyond intention to institutionalize processes and mechanisms to create an eco-system that mirrors true diversity. Maitri means friendship or kinship, and the idea behind this initiative was to create a space for women to get together as friends, contemporaries and colleagues to collaborate, communicate and pave the way for others to follow. I believe that making an impactful change takes time, and can only happen when we begin to have a conversation regularly and repeatedly. I am glad that we have taken this small, yet significant step with the help of MAMI. It was incredible to sit at the same table as other strong women from the industry. I am certain that each one of us will be able to identify the learnings we had from the session and translate them into more actionable initiatives that make the industry a better place for other women.”

Smriti Kiran, Creator and Curator, Maitri said, “I have immense faith in collaboration, community building and shared experience. I have consistently built platforms that bring creators together, encourage a sense of community amongst diverse filmmaking cultures within India and also tap into global talent. It was invigorating to bring the first room for Maitri: Female First Collective together. The idea behind Maitri is togetherness. It stands for unity and strength by building bridges that connect, enable reaching out for help, and empower all of us to take ownership of the ambit of power we have, however small or big, to bring about change. The conversation that will lead to the sustained conversion will never stop at Maitri. This will be a 24/7 space that will keep growing and evolving. The work in front of us is enormous. Our effort is to start at the foundation, bring mindfulness of the very basics, address our own biases, and begin by making the industry a far more humane and equitable place to work. Very grateful to Aparna Purohit and Amazon Prime Video for seeing value in this vision and giving Maitri the support that it needs to soar.”

With Maitri: Female First Collective, Amazon Prime Video, in association with India’s prestigious film academy MAMI, aims to raise awareness of the pivotal role women play within the entertainment industry