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It’s that time of the year again when you quench your thirst for revenge for all the injustice your friends have put you through, by carefully strategising and executing the best way to scare the living day lights out of them.
In other words: April Fool’s Day.
But you aren’t the only one who has been waiting for months to hatch your master plan and trick others.
Brands have stepped up their game in fooling consumers after a whole year worth of practice with very real offers.
It’s so real, its almost hard to call the bluff.
A news network run by cab drivers across the country may not be too far fetched. The promise of hyper-local news does sound tempting, especially as mainstream media goes on hour-long tirades on one specific issue, giving the impression that only one thing is happening in a country of 1.2 billion.
We give it 3 out of 5 on our Mean-O-Meter.
Netflix punked us all (yet again) by releasing a tease of Narcos Season 4, that would never come.
Not fair, Netflix. For thousands of fans of the show, this was a hit below the belt. And to think they pulled something similar with fake news of a fresh Breaking Bad season years ago. Us fans just don’t know when to give up, do we?
Nothing original, but for it’s sheer sadistic overtones, we will give this 4 out of 5 on the Mean-o-Meter.
Where’s the (ruling) party tonight? Popular watering-hole and social hub, Social gave this ultimatum to its patrons a day before fools came out to play. The bluff was called out easily.
But the rate at which the government is pushing Aadhaar down our throats in every aspect of our lives, what if this becomes a reality? The horror!
But well played, Social! We give you 3 out of 5 for this prank.
Considering the fact that most people turn into kids for an ice-cream, this obvious prank by Uber Eats India scores the least on our Mean-o-Meter. We give it a one at best.
Honestly, fake product launches seem so 2008 these days.
Moving on from the silly jokes to the more intelligent ones. Ones that actually leave you questioning if 1 April is the only time we are taken for a ride.
It would have been great if all of the things listed in the article were actually jokes and not facts. We could simply laugh it off. Instead we can only laugh at our own selves.
Five on five on the Mean-o-Meter.
After much contemplation, we reach the conclusion that while these brands definitely had their social media game on, the award for best prank of the year definitely goes to CBSE for getting kids to appear for their exams for naught.
Surely the meanest of them all.
(At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)
Published: 01 Apr 2018,04:37 PM IST