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And Durex is back again – this time with a campaign to make sexting less awkward.
Unleashing its creative juices in the form of a new ad, the contraceptive brand has unveiled a new condom emoji.
In the run up to World Aids Day on 1 December, the emoji has been introduced to bring the concept of safe sex to the world of sexting.
Durex has been pushing for a condom emoji for a while now and until there’s an official emoji in place, the brand has decided to use the open umbrella with a raindrop emoji.
Twitter, true to expectations, exploded with memes, jokes and quips about Durex’s latest ad.
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