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They’re not here to sell you sex.
There are no tricks to catch eyeballs and garner clicks, and they’re certainly not here to push any preachy agendas. ‘Agents of Ishq’ are here to invite you into a space that is wildly creative, poetic and educational and celebrates sex and sexuality, in all shapes, sizes, colours and textures. Their website’s ‘Necessary Funde’, ‘Public Ki Attitude’, ‘Mazedaar Matter’, ‘Sex ki baatein, sex ke khayal’ – cover everything from personal essays and quizzes to sex etiquette, qualitative surveys done on sex education, etc.
Paromita Vohra, artist, filmmaker, activist and the brilliant mind behind Agents of Ishq spoke to The Quint on how it was born:
As an artist and practitioner, Paromita’s entire body of work has revolved around ideas of love, intimacy and sexuality. In a country where gender is political, our society has always had a confusing relationship with the act and concept of sex. Often dubbed as the land of Kamasutra, India is the third largest consumer of porn in the world, and about 24% of this total is women. Yet, in 2017, the conversation around sex is either squeamish, or laden with judgment.
AOI considers itself to be like a “multi-cuisine restaurant, but with very good chefs”. Scrolling through the site is actually reminiscent of flipping through a beautifully made graphic novel. The visual language is gritty, it’s not slick or overly produced. It’s almost kind of old school. When I ask her about it, Paromita tells me –
The result is a fascinating audio visual project that is full of vibrant illustrations, intimate podcasts, beautiful photo essays, stories told through GIFs, playlists of songs and collections of poems.
The cross-pollination between the online and the offline often comes in form of their collaborations with different organisations and practitioners – be it running workshops and generating content, or working with educators, doctors, researchers, students and people of all walks of life.
The challenge is to make things that are universal enough to cut across ages, cultural backgrounds and socio-economic classes – all while keeping the end product original and relatable.
The bilingual nature of the site – all the content is available in Hindi and English – gives them the means to access different kinds of stories and lets them enter the mainstream.
By trying to make way for the alternative and the vernacular, they have opened the floor to different kinds of readers and contributors. It is in the sheer embrace of variety that Agents of Ishq cracks the formula to being truly inclusive.
To have a positive conversation around sex and sexuality in India today, one has to begin with first dismantling stereotypes and myths, and replacing them with valuable qualitative education relayed in creative ways.
In their survey ‘What 100 Women Told Us About Masturbation’, Agents of Ishq – instead of delving into statistical data – recorded the responses of women. These revealed absurd questions that people have when it comes to sex and our bodies. One woman was told “Women don’t masturbate. It gets you pregnant” – while another response was “Masturbation leads to the vagina expanding and eventually falling out”.
Apart from trying to dispel the taboos around women masturbating, their articles are injected with intelligent humour and an acceptance of the various degrees of the human sexual experience.
AOI isn’t trying to stir up some kind of sexual revolution – instead, it taps into stories, experiences and insights that already exist in our society.
(Fiza Jha is a Delhi-based designer, writer and photographer. She studied Public Space Design at Srishti Institute of Art, Design and Technology.)
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