#HeartTheHate: This Friendship Day, Drown out Hate With Hearts

Fill the internet with purple hearts.

Fat shaming, body shaming, mean comments, trolls - hate on the internet comes in various forms. There are bullies and trolls who are always waiting to pull you down and puncture your self-confidence. We all have been at the receiving end of such behaviour. Most times, we tend to ignore it. But this Friendship Day, Cadbury Dairy Milk wants you to take a stand against cyber-bullying by posting a purple heart. Before we tell you more about the purple heart, watch this video.

Cadbury Dairy Milk believes that if you support your friends online by standing up against trolls, the world will be a much better place. And there can’t be a better occasion to start doing this than Friendship Day.

For every mean comment you see, post a purple heart under it. Others too will follow you and soon, all the hate will be drowned in a sea of purple hearts.

The one being bullied could be a friend, a stranger or just about anyone. It doesn’t matter. What matters is that you show your support in the form of the purple heart. Don’t hesitate or be a silent spectator. Make your support visible and this Friendship Day, take the concept of friendship to a new level altogether.

While posting a purple heart may seem like a small step, to be honest, it will go a long way in shutting up haters and trolls. More than anything else, the relationship between you and your friend who’s being bullied will only grow stronger.

You don’t fight hate with hate, you #HeartTheHate.

So this Friendship Day, pledge to make the internet a pleasant and safe place for everyone. Stand up to bullies and support your friends by filling the internet with purple hearts. #HeartTheHate.