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What makes for good camera cuisine? Ask a seasoned food photographer and they are likely to tell you that fantastic food porn comes from three things: a chef’s ability to plate, good angles and just a few tricks – like using half-cooked chicken for that luscious pink, glycerin for gloss and more.
No longer. Today anyone with a smartphone is a photographer, and any dish that makes it to the table is a possible candidate for the next camera-worthy cuisine – or, in social media lingo: “Instagrammable”.
And the beauty of it all: it isn’t only the picture perfect dishes that make it to social stardom – the not-so good ones stand out too. The method in this madness is that a few are clicked always, says ace food blogger Suprio Bose, “and that is what makes the difference between the worthy and the not-so-worthy ones.”
Fascinatingly, in all this – adds Bose – “taste, the otherwise benchmark of a good dish, has an invisible role to play – at least the first time.”
So can we partly assume that camera-friendly dishes are just pleasing to the eye and not the appetite? Curiously not, says molecular gastronomy rockstar Chef Abhijit Saha (Caperberry):
Chef Saha’s Mushroom Four Ways and Patata Bravas are excellent cases in point of the taste-texture wedlock that are Instagrammable too! In fact, what’s noteworthy in his current menu is yet another element of excellent camera cuisine these days – molecular gastronomy.
In his case, it is the sous vide technique, which he uses extensively to cook meat and seafood “because it doesn’t dry the meat instantly.”
But does it make for good camera? While Chef Saha calls it an “incidental addition” that has gone popular, culinary legend, Chef Manish Mehrotra (Indian Accent) feels it works only if it adds value. Chef Manish’s famous Meetha Achaar Spare Ribs and Daulat ki Chaat are examples of how creatively presented dishes too can win the limelight.
Simply presented, the Daulat ki Chaat works because of sheer novelty and “the memory connect” – just like the Doda Barfi Treacle Tart, which is served “warmed in the microwave, drizzled with cream and vanilla ice cream”. It was this connect that made Parle G Cheesecake and the Rasmalai Tres Leche, a ‘camera success’.
Fascinatingly, says seasoned Chef Bakshish Dean – “The ‘connect with the dish’ isn’t limited to nostalgia – a colourful platter can be equally interesting, much like a messy dish. It’s about how quickly a chef can get his guest on the same page as he is.”
Concurs restaurateur Gauri Devidayal (The Table):
(Madhulika Dash has been a seasoned food appreciator and leading columnist who writes on Indian cuisines across different platforms, for over two decades. She has also been on the food panel of MasterChef India Season 4.)
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