advertisement
Indian summers are rough, harsh, and unforgiving. Organzas best be spared from a weather like this.
But thanks to brands like Eka, the Indian woman can find solace in her cool indigo dyed dresses and non-restrictive silhouettes.
We caught up with designer Rina Singh, the creative force behind the label, that has also been nominated from India for the coveted International Woolmark Prize 2016 – 17, the winners of which will be announced in July.
The striking thing about Eka’s designs is how fluid they are – giving the wearer a feeling that she is truly uninhibited; as free in movement as she is in thought. Stocked in some of the most eclectic stores in India, like Bombay Electric, Ogaan and Ensemble, it is a preferred label for the likes of Arundhati Roy, director Kiran Rao, Mira Nair and the quintessentially best dressed Sabina Chopra.
The distinct character of each piece gives the wearer the autonomy to mix and match otherwise clashing prints, creating an unusual story of their own.
Eka’s clothes come in linens, khadis and blends for summers and lightweight silk wool, and linen-wool blends for pre-fall. Extreme winters employ the use of lightweight merino wool dresses, and boiled wool merino for a heavier look. Rina presents twice a year at Paris and India Fashion Week.
Rina’s designs can be accused of being too simplistic to the untrained eye, but it really is about the fine fabrics and how delicately she adds the cuts to them, which lend in her designs a self-assured look, she says.
My questions to Rina aren’t about her next collection – that would be living in the future – which to me is contradictory to the spirit that her designs reflect – of living in the now, of enjoying everyday luxury. My main motive is to get her to answer how she came about to design that what many in India would find unshapely. Her answer personifies the sartorial nonchalance that her brand oozes.
Rina would still want to design “feminine clothes” someday, she tells me. But not the stereotypical ones, of course. Feminity blended with comfort, to her, is too creative a context, to let go off for a passing trend.