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In the middle of a war, it is tough to turn philosopher.
Activism demands attention to the immediate — a tunnel vision, of sorts — where one's time and energy is directed towards solving an issue and tackling the problems which come up.
In Sunita Narain’s ‘Conflicts of Interest’, these challenges are as varied as a swamp of lawsuits, the fight against 'established science', unresponsive politicians and Bollywood stars with a Cola bottle in their hand.
How do you convince people you’re telling the truth, when you’re up against a Bollywood star in India? Or worse, a respected cricket icon?
Caught in a perception and a legal battle when the CSE decided to investigate pesticides in aerated drinks, ‘Cola Wars’ is the most riveting chapter in the book. The chapter begins with a compelling meeting between the CSE’s research team and the joint parliamentary committee (JPC) which was instituted to investigate the allegations that there were pesticide residues in cola.
Narain describes this by saying,“It was my toughest moment.”
In the run-up to the moment of deposition, Narain and her research team had to face a barrage of criticism and lawsuits. Despite the shocking data shown by CSE’s pollution-monitoring laboratory, regulators, bigwigs in bottled-water industry and government agencies were pressurising the organisation & often intimidating them. Interestingly, at the time, the PepsiCo chief wrote in newspapers arguing that the CSE study is,
But despite ad campaigns by Bollywood stars reassuring audiences of the safety of colas, CSE was proven right and subsequent regulations sought to address the residue of pesticide in aerated drinks. More than anything else, this chapter is a good example of not giving up on a fight even when everything seems dire.
For Delhi residents, smog is now an annual winter event to be welcomed with masks and air purifiers, along with festive cheer. In 2017, black smoke in the capital city sparked an angry debate and quick-fix policy solutions like odd-even. But pollution has always been an issue, one with its origins in the inky black air in Delhi in 1996. Writing about the early days in the struggle for air pollution to be recognised as a legitimate problem and the challenges encountered by the Center for Science and Environment (CSE), Narain writes:
The chapter on air pollution in ‘Conflicts of Interest’ makes for fascinating reading. It describes a time when politicians had to be convinced that diesel particles weren’t even recognised as air pollutants and there was “no standard for the quality of fuel or limits on vehicle emission.”
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