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Kabir Singh was the top grossing Bollywood film in 2019, raking in 331.24 crore in India alone. If you haven’t been living under a rock, you must’ve heard of this movie where the protagonist is a misogynistic man with anger issues and a God complex. He’s shown abusing the girl he claims to love, threatens to rape a woman, and viciously chases his domestic help. And people paid money to watch it!
And it’s not Kabir Singh alone. Scores of Indian movies routinely show women getting beaten up, sexually assaulted, harassed, and tortured. What kind of a world do we live in where watching gender violence is a casual part of media experience?
Cinema is one of the most popular and easily accessible entertainment media. Research has proven that film has the power to shape perceptions on a range of subjects.
In a country where celebrities inspire almost religious fervour, it’s expected that what they portray on screen will impact attitudes and behaviours of people. Especially adolescents and young adults who are impressionable and try and emulate what they see their idols do on screen.
And not just women, the stereotyping of men as alpha, aggressive, and domineering is contributing to the problem as well – pushing men to conform to these expectations and trivialise women.
The current narrative in Indian popular cinema normalises the idea that a woman is a man’s property and must be a subject to his wishes. A piece of research found that convicted rapists in India don’t even understand the concept of consent and have a sense of entitlement and ownership over the victim.
No wonder then that a woman is raped in India every 22 minutes!
Inflicting violence on women and girls is a criminal act punishable by law. There is no question that glorifying it via mass media under the guise of passion or romance is encouraging a culture of misogyny. Bollywood has been consistently pandering to misdirected masculinity by normalising serious crimes such as stalking, abduction, and even rape.
It also glorifies taking revenge on the women of the enemy’s family. Gang wars are fought over the bodies of women who are related to the men in those gangs.
Isn’t it ironic that every movie scene that involves smoking or drinking alcohol (not a criminal offence) displays a statutory warning – as against the scenes of violence against women?
What’s worse is that in some cases the violence isn’t even obvious.
When the husband repeatedly berates and puts down his wife in English Vinglish, when the man rejects his modern girlfriend for her traditional friend in Cocktail, when a girl has to wear makeup to be noticed in Main Hoon Na, the subtle message that goes out glorifies and reinforces the idea of a certain kind of women vis-à-vis a her role in real life. And that subliminal messaging is thrice damning to women’s place in society.
Having statutory warnings in place is essential to ensure that the audience knows what constitutes violence and that it is not acceptable in any form or manner. If people are constantly reminded how gender violence is unacceptable and unlawful, we can challenge the misogynistic mindset.
Statutory warnings and PSAs are a small addition to the film and not a difficult thing to do. And yet, there is no inclination from the industry to implement this basic feature. This callous attitude towards women’s safety must go. If the Central Board of Film Certification (CBFC) can take a health-based stance on smoking and drinking, then why not on violence against women and girls that affect health, both mental and physical, of women?
Breakthrough has always taken a strong stance and an action-oriented approach to ending gender violence. To encourage and expedite action on this critical issue of onscreen violence, we at Breakthrough are submitting a petition to the Information and Broadcasting Ministry and the Central Board of Film Certification.
It’s time that each one of us raises our voice against gender violence. Over 25,000 petitioners have already signed. Here’s how you can do your bit:
• Click this link to sign our petition and help #RedrawMisogyny
• Spread the word by sharing this link on your social channels with #RedrawMisogyny
• Write to us @<email ID> to play an active role in ending gender violence
(Sohini Bhattacharya is CEO & President at Breakthrough, an organisation working to make violence and discrimination against women and girls unacceptable. She is a social change enthusiast with 25+ years of experience in the development sector)
(At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)
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