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Apple on Friday, 15 November, confirmed the ban of all 181 apps on the app-store related to vaping, reported Axios.
This decision comes in the midst of growing concerns surrounding the use of e-cigarettes after 42 related deaths were recorded in the USA by the Centre For Disease Control (CDC).
The apps ranged from social networks, games and news feeds related to vaping to apps to control the e-cigarettes’ temperature and lighting. None of the apps facilitated the direct sale of e-cigarettes.
"We take great care to curate the App Store as a trusted place for customers, particularly youth, to download apps. We’re constantly evaluating apps, and consulting the latest evidence, to determine risks to users’ health and well-being," Apple said in a statement to Axios.
With this move, Apple aims to reduce youth exposure to the e-cigarette market and discourage their use.
(Written with inputs from Axios)
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