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Despite plenty of speculation about the harmful effects of Coca-Cola, children still seem to love it, even crave it. However “widely known” the dangerous side-effects of these substances may be, it is often considered a must-have in every household.
“Anil,” said my mother to my father one day, “We must stop getting Coca-Cola home. It is poisonous and extremely harmful for our health.”
My father replied in the affirmative.
Mother went on, “I was reading an article by the National Institute of Nutrition today. It recommends 20-25 grams of sugar intake in a day. A can of Coke, on the other hand, contains eight tablespoons, which is almost 120 grams!”
“We’ve been drinking poison”, she added.
We may have stopped getting Coke at home, but Coca-Cola continues to sell out as millions of families stock up on the beverage.
A typical Indian diet consists of foods that are rich in carbohydrates. Carbohydrates are essential for the body but consumed in excess can lead to various problems, with sugar emerging as a major dietary villain.
According to an IMaCS report, over the last five decades, sugar consumption in India has risen from five percent to 13 percent. Add to that a litre or two of Coke every week and here is a ready recipe for obesity, diabetes and tooth decay!
Dr Vipin Vaish, a paediatrician, says Coke is harmful and should be avoided, especially by children.
In a scathing report, Chris Hemmings, a former Coca-Cola employee, deconstructs how the company markets itself to discredit reports that deem its products as “harmful”.
In the Indian context, Coca-Cola has allegedly caused as much harm to the environment as it has to people. The world’s largest beverage company is said to be “drinking India dry” as its production plants consume large amounts of water.
Fun Fact: It takes 2.7L of water to produce 1L of Coke.
In Kerala for instance, a Coke plant was forced to stop in 2004 as it was contaminating the ground water. A Coca-Cola spokesperson later told The Guardian:
Coca-Cola believes that it takes regular measures to become a socially responsible corporate. It has employed stop-gaps in its production plants as well as used medical knowledge intelligently to provide a healthy drink for all.
(At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)
Published: 18 Jan 2016,09:32 AM IST