It’s easy to quit smoking, I’ve done it hundreds of times.
– Mark Twain

And that’s absolutely true.

Only 10% of smokers who try to kick the butt can actually do so. Perhaps that is why, practically overnight, vaping has become the new “in thing” for young adults world over.

If you think the e-cigarette is only an American phenomenon, then suck on this: in the last 3 years, the e-cigarette market has shot to a $ 3-4 billion industry and US contributes to only a quarter of it.

20-year-old Ankit (name changed to protect identity), is a second year grad student in Pune. He is aware of the risk of smoking and in a bid to get out of his 4 fags-a-day habit, he picked up the metal stick loaded with a battery, metal coil, propylene glycol, glycerine and nicotine!

He still smokes and vapes almost all the time he is away from parental scrutiny.

So do they help smokers quit or simply make it easier for them to light up? Not much is known.

Is Vaping Safer Than Smoking?

E-cigarettes have made smoking cool again. If the press coverage and intense marketing is anything to go by, e-cigs are the new black!

And to think they are advertised as an effective tool to help smokers quit. Now since there are hardly any cessation tools not even effective medication, electronic cigarette manufacturers are exploiting this gap.

So how are they any safer? Advocates argue they don’t have the other 4999 chemicals including ‘tar’ which cigarettes have.

Now here’s the catch: Even if e-cigarettes are less lethal than cigarettes, it is not the same as saying they are safe. And with ads like the one below, it is glamorising smoking and blurring the notion that “Smoking Kills”.

20-year-old Ankit got hooked to it because it’s made to look cool. More than half of his batchmates have vaped at least once.

From Hollywood celebrities to our very own Sonam Kapoor who supported e-cigarettes and Sanjay Dutt who made an appeal to vape inside the Yerawada jail, e-cigs make addiction look sexy.

Vaping: The Future of Smoking?

At the current rate, e-cigarette sales will surpass those of traditional cigarettes within the next decade! And it’s a global story.

Though big tobacco may have this propaganda of selling this as a cessation tool, do you think they would really want anyone to quit smoking?

E-cigarettes were first advertised as pop-ups on porn sites. A perfect way to target the 15-40-year-old horny men. These sticks come in a bunch of flavours: strawberry, pinacolada, blueberry-sour, mint, tobacco, honey-dew etc. In the US, one popular e-cigarette brand used sexy American models in red boxers to pass out free samples in front of colleges. That video went viral last year.

Is that how you market smokers to help them quit or attract teenagers to get them hooked young?

The biggest problem is, e-cigs are available to anyone, anywhere at the click of a mouse.

Big Tobacco has not revealed what kinds of chemicals there are in the vapour liquid.

And that is concerning.

Health experts don’t trust them. Nobody should trust them. Their only motive is profits. As I said before, are you naive enough to think that big tobacco firms want to help smokers quit?

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