We live in a magical world where every one of us has the opportunity to express ourselves to a global audience via online video platforms.

One powerful consequence of this is that individuals and small groups can compete on an almost equal footing with large companies when it comes to shaping our values and culture.

#EmbraceYourColor is one small group’s effort to counter a tired old narrative about skin colour and beauty by presenting viewers with a new story.

(The four young actors in the film are students at the NGO Kranti and the video has been produced by JNTA Studio.)