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In light of the recent TRP scam, BARC (Broadcast Audience Research Council) Board has decided to suspend publishing the weekly individual ratings for news channels with immediate effect.
A statement issued by BARC reads,
The statement adds that the exercise is expected to take around eight to twelve weeks. "This exercise would cover all Hindi, Regional, English news and Business news channels with immediate effect. Therefore, starting with the ‘News Genre’, BARC will cease publishing the weekly individual ratings for news channels during the exercise. This exercise is expected to take around 8-12 weeks, including validation and testing under the supervision of BARCs Tech Comm".
BARC adds that while individual data for news channels might not be available, it will "provide estimates for the overall news genre every week by state and language".
The statement also adds that by not providing some variables such as "impressions, daily research, average time spent, cumulative reach and rating percentage" viewer movement and Behavioural Track Analysis will not be possible to gauge.
"However, the above details will be available at a genre level", the statement reads.
Explaining the need for this move, Punit Goenka, Chairman of BARC India Board, told bestmediainfo.com,
Recently, the Mumbai Police said in a press conference that it has busted a "TRP scam", whereby TRPs were being manipulated. The police named Republic TV and two other Marathi channels who, it said, were involved in the practice. Four people have been arrested in connection with the matter.
The other channels named are smaller regional channels like Fakt Marathi and Box Cinema.
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