How Spotify’s India Launch Whipped up a Social Media Storm

Let the music never stop.

Music streaming platform Spotify is finally here in India, ending the long wait for music lovers across the country. Ever since its launch, it has only been receiving love from all quarters. Like yeah, literally from everyone - music lovers, musicians, fans, influencers, other brands. Together they unleashed a tsunami of memes, posts and gifs on social media celebrating the launch of their favourite music app. It was almost like an event! Let us see how all of this unfolded.

Celeb Shoutouts

You know you’re doing something right when Amit Trivedi and Armaan Malik give you shoutouts.

Fan Frenzy

Fans had clearly upped their meme and gif game. Guess it was the Spotify effect!

And here comes the ‘distracted man’ meme.

BTS lovers were rejoicing!

Spotify is clearly winning the ‘comeback game’ here.

Love at first sight, anyone?

People were already sharing their Spotify screens. SO. MUCH. LOVE.

One Twitter user compared the Spotify logo to that of a popular biscuit brand and the brand too joined in the fun.

How could the latest pop culture reference stay far behind?

Have you ever hugged an app before?

‘Brand’ Welcome

Brands were clearly excited as they too cheered on Spotify.

Replies, Like A Boss

Spotify India’s Twitter was already buzzing with notifications. Major props to them for handling all the overwhelming attention and giving back all the love they were getting from everywhere, and that too, like a boss.

They seem to ‘really’ know their joke formats quite well.

When Spotify India met their parody account.

On Twitter, Spotify dominated trends nationally as well as city-wise. Their launch video has already clocked in more than a million views. Mind=blown.

It’s tough to recall the last time a brand launch received so much love. So what are you waiting for then? Download Spotify right away and let the music play!